Sony’s EXTRA BASS™ Pumps Up the ULTRA Festival Experience
(SINGAPORE, 30 May 2017) – Sony Electronics returns with a bang as the official wireless speaker, headphone and home audio system partner for four ULTRA Worldwide festivals across the Asia market – Singapore, Korea, Taiwan and the Philippines. Bringing the party live to electronic dance music fans across the region, Sony Electronics is also proud to be a Live Stream Partner for ULTRA Singapore. With an exciting lineup of promotional activities planned in the lead up to and during ULTRA, fans can look forward to the ultimate festival experience with Sony.
Returning to the Lion City for its second full-scale edition, ULTRA Singapore will take place on 10 and 11 June 2017. ULTRA Worldwide is the world’s premier electronic music festival brand, featuring leading DJs and state-of-the-art production. Attendees will be invited to experience the smooth rhythms and deep bass beats of ULTRA Singapore at the Sony booth, powered by EXTRA BASS™[1]. Featuring Sony’s immersive EXTRA BASS™ Club Room at the Sony booth, festival goers will also be treated to Sony’s latest audio offerings and ultimate entertainment experience with our industry-leading 4K Digital Cinema projectors.
“With Sony Electronics’ extensive range of audio products, we aim to provide immersive experiences for music fans to suit any genre and occasion whether it’s slow jazz on an audiophile record or the rich, heart thumping beats of an electronic track at a pool party,” said Mr. Yukihiro Kitajima, General Manager, Video & Sound Division, Consumer Business Group, Sony Electronics Asia Pacific. “Partnering the world’s premier electronic music festival with our EXTRA BASS™ Series, showcases our ongoing commitment to deliver the ultimate music experience to our consumers and dance music fans.”
ULTRA Live Powered by Sony EXTRA BASS™
As the exclusive Live Stream Partner for ULTRA Singapore, Sony will bring the ultimate experience to fans at selected Sony Stores in Southeast Asia, including the Singapore flagship store at 313@Somerset.
Since the beginning of May this year, several in-store activities and promotions were rolled out in various countries in the region with opportunities for consumers to win free tickets to ULTRA Worldwide events with the purchase of selected Sony EXTRA BASS™ products.