SONY MOBILE LAUNCHES PRE-ORDER FOR XPERIA™ XZ PREMIUM

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Pre-orders begin from 26 May to 9 June at Sony Stores and Sony Centres, with official availability island wide at operator stores and authorised retailers from 10 June

SINGAPORE, 25 May 2017 – The Sony Xperia™ XZ Premium will be available for pre-order from 26 May to 9 June at Sony Stores, Sony Centres and on Lazada Singapore website.

As part of the launch promotion, customers who pre-order the Xperia XZ Premium will be able to receive a promotion bundle (worth > $200) that includes a Sony High Resolution noise cancelling inear headphones (MDR-EX750NA), USB charging dock (DK60) and a clear style cover.

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The Sony Xperia XZ Premium, the World’s fastest smartphone with a 4K HDR Display1, and World’s first Super slow motion video in a smartphone2, comes with features and technology that include:

 New Motion Eye camera with Super slow motion 960fps video capture, Predictive Capture and 4K video recording  Stunning 5.5” 4K HDR display  Qualcomm® Snapdragon™ 835 64-bit Mobile Platform  Intuitive unlock with fingerprint sensor on power button  USB Type-C™

Two color variants, Deepsea Black and Luminous Chrome, will be introduced first during pre-order and from 10 June3. Bronze Pink will be available only from July in Singapore. The Xperia XZ Premium comes at a suggested retail price of S$1098 at Sony Stores, Sony Centres, M1, Singtel, StarHub and authorised Sony retail partners.

About the Xperia XZ Premium Sony’s flagship smartphone Xperia XZ Premium has been recognised around the world since it was announced as the most innovative Xperia smartphone to date. It comes with a camera able to create sensational videos from your everyday moments by recording in Super slow motion, a beautiful 4K HDR display, super-fast download speeds and a host of intelligent features which offer useful, tailored suggestions about how to use different features to make life that little bit easier.

The Camera Xperia XZ Premium incorporates imaging know-how embedded on Sony ‘α’ and Cyber-shot™ cameras to create the new Motion Eye™ camera system. It is also the first smartphone to feature a memory stacked Exmor™RS sensor with technologies usually only found on premium compact cameras, providing 5 x faster image scanning and data transfer. This means you can create sensational videos from your everyday moments by recording in 960 frames per second, providing Super slow motion video playback that is four times slower than other smartphones, giving you more detail than has ever been possible.

Additional improvements have been made inside Motion Eye to the Bionz™ for mobile processing engine meaning it detects moving objects more precisely to enable Predictive Capture. Clarity, detail and texture are also improved to give exceptional image quality thanks to the redesigned G lens with high optical clarity.

The Screen For the first time ever in a smartphone, Xperia XZ Premium features a 4K HDR (High Dynamic Range, 2160 x 3840) 5.5” display. A truly unique Sony experience, it uses Sony’s BRAVIA TV technology to give you an immersive 4K HDR viewing experience. The sharp, vivid quality of the display is enriched by Sony’s native technologies TRILUMINOS™ Display for mobile, X-Reality for mobile and Dynamic Contrast Enhancer.

The Power XZ Premium is powered by the Qualcomm® 835 Mobile Platform, making it one of the very first smartphones capable of Gigabit Class LTE (up to 1Gbps4). This is possible because of the integrated Snapdragon X16 LTE modem, which has the potential to transform how customers use their mobile devices by delivering fibre optic speeds on the go. The Snapdragon 835 platform also supports stunning graphics, superior performance and enhanced battery efficiency. File transfers are also super-charged thanks to the USB 3.1 connection, which is 10 times quicker than USB 2.0 with a transfer speed of up to 5Gbps.

For more information on the Xperia XZ Premium, visit www.sonymobile.com. For additional detail on pre-order bundles, please visit the Sony website at http://www.sony.com.sg/xzppreorder during the pre-order period (26 May – 9 June).

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