ASUS unveiled three smartphones from the Zenfone 3-series — Asus ZenFone 3, ZenFone 3 Deluxe and the ZenFone 3 Ultra — during its Zenfone press event at 313@Somerset in Singapore.
Asus Zenfone 3 model is concerned, it is a feature-rich mid-range phone. It sports a 5.5-inch full HD super IPS LCD display with 2.5D Gorilla Glass shield. It houses 14nm FinFET process technology-based Snapdragon 625 SoC (System-on-Chip) backed by 4GB RAM, 64GB storage and a 3000 mAh battery. Zenfone 3 also boasts a fingerprint sensor and a 16MP camera with Sony IMX298 sensor, laser autofocus and LED flash on the back.
On the other hand, Zenfone 3 Ultra is a phablet. It flaunts a mammoth 6.88-inch full HD screen and houses a Qualcomm Snapdragon 652 octa-core CPU, 4GB RAM, 64GB inbuilt storage and to power the massive display, the company has incorporated a high-capacity 4,600mAh battery. It also features the same camera hardware as seen in the Deluxe model.
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It is unlikely that Asus may have such wide margins
that it will be able to slash the prices enough to compete directly with OnePlus 3 (Rs.27,999).