ASUS unveiled three smartphones from the Zenfone 3-series — Asus ZenFone 3, ZenFone 3 Deluxe and the ZenFone 3 Ultra — during its Zenfone press event at [email protected] in Singapore.
Asus Zenfone 3 model is concerned, it is a feature-rich mid-range phone. It sports a 5.5-inch full HD super IPS LCD display with 2.5D Gorilla Glass shield. It houses 14nm FinFET process technology-based Snapdragon 625 SoC (System-on-Chip) backed by 4GB RAM, 64GB storage and a 3000 mAh battery. Zenfone 3 also boasts a fingerprint sensor and a 16MP camera with Sony IMX298 sensor, laser autofocus and LED flash on the back.
On the other hand, Zenfone 3 Ultra is a phablet. It flaunts a mammoth 6.88-inch full HD screen and houses a Qualcomm Snapdragon 652 octa-core CPU, 4GB RAM, 64GB inbuilt storage and to power the massive display, the company has incorporated a high-capacity 4,600mAh battery. It also features the same camera hardware as seen in the Deluxe model.
It is unlikely that Asus may have such wide margins
that it will be able to slash the prices enough to compete directly with OnePlus 3 (Rs.27,999).