Sony Introduces Extended Life Solid State Drives for Professional Video Recorders


Durable, reliable and fast SSDs are ideal for 4K or higher-bitrate recording


(SINGAPORE) – Sony is expanding its professional media lineup with the introduction of two new G Series Professional Solid State Drives in 960GB (SV-GS96) and 480GB (SV-GS48) capacities. These SSDs were designed to meet the growing need for reliable external video recording devices docked to camcorders or high-performance DSLRs. For content creators looking for more efficient, stable and flexible hi-bitrate recording in often unpredictable environments, Sony’s G Series SSDs deliver optimal performance for several popular professional video recording devices, while offering a far longer lifetime.

Building on the reliability that is synonymous with Sony’s Professional Media products, the new SSDs are a solid option for respective video recorders, offering videographers stable high-speed capabilities, a sense of security and a lower cost of ownership due to their longer life. Using Sony’s Error Correction Code technology, the 960GB G Series SSD achieves up to 2400 TBW (terabytes written), while the 460GB drive can reach 1200 TBW, resulting in less frequent replacement and increased ROI. 2400 TBW translates to about 10 years of use for the SV-GS96 if data is fully written to the drive on an average of five times per week.

The drives are also designed for ultra-fast and stable data writing. While other SSDs have a tendency for data write speeds to drop suddenly after repeated re-write cycles, Sony’s G Series SSDs feature built-in technology preventing sudden speed decreases while ensuring stable recording of high bitrate 4K video without frame dropping. For example, when used with an ATOMOS Shogun Inferno, the G series SSD is able to stably record video on a 4K 60p (ProRes 422 HQ) mode.

When paired with the necessary connection cables, the new G Series drives can be effortlessly removed from a recorder and connected to a computer for file downloading, making editing easier and faster with up to 550MB/s read speeds.

The G Series SSDs also offer data protection technology that keeps content secure and intact even if a sudden power failure occurs. The drive’s stability is further enhanced with a durable connector, which withstands extreme repeated insertion and removal up to 3000 times – or 6 times more tolerance than standard SATA connectors – even in harsh conditions.

Sony’s SSD G Series will be available from May 2017 onwards at authorised Sony dealers.

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