ASUS Announces ZenFone 3 Max in Singapore

ASUS Announces ZenFone 3 Max

Magnificent addition to the ZenFone 3 smartphone family offers all-day battery life, month-long standby time and power-bank function

KEY POINTS

• Extreme battery life: All-day talk time and up to 30 days of standby from powerful yet compact 4100mAh lithium-polymer battery
• Beautiful metallic design: Elegant sandblasted aluminum-alloy body with rounded edges, 2.5D contoured display glass and diamond-cut edges
• Convenient power bank: Doubles up as a power bank with reverse-charging capability for high-speed charging of other devices

ASUS today announced ZenFone 3 Max (ZC520TL), a new Android^™-powered smartphone in the ZenFone 3 Series. ZenFone 3 Max features an incredibly-long-lasting, high-capacity 4100mAh lithium-polymer battery that provides up to 30 days of standby, 20 hours of talk time on 3G, 20 hours of Wi-Fi browsing on 4G/LTE, 87 hours of music playback and 15 hours of video playback. ZenFone 3 Max frees users from battery-life worries, giving them ample power for a full working day and beyond, as well as the ability to act as a fast-charge power bank for charging other devices.

ZenFone 3 Max has a beautiful all-aluminum-alloy body with a high-definition 5.2in IPS display. A slim 2.25mm bezel gives it a remarkable 75% screen-to-body ratio that minimizes bulk.

Despite its incredible battery performance, ZenFone 3 Max weighs only 148 grams and is just 8.5mm thin, making it one of the lightest and most compact smartphones to offer over 4000mAh of battery power.

ZenFone 3 Max is equipped with a powerful MediaTek MT6737 64-bit quad-core processor, paired with a Mali T720 graphics processor for excellent responsiveness and the ability to run graphically demanding games. It also has a fast 4G LTE Category 4 radio for up to 150Mbps mobile downloads.

Premium design for a natural grip

ZenFone 3 Max embodies the core values of industrial design, pairing beautiful aesthetics with uncompromising build quality to create an exceptional user experience. The finely sandblasted all-aluminum-alloy body with its comfortable rounded sides is enhanced with brilliant diamond-cut chamfered edges, and the contoured (2.5D) glass touchscreen is matched around the back by a gently curving rear cover that feels natural to hold. At just 148 grams and 8.5mm thin, ZenFone 3 Max is remarkably slim and light for a smartphone with such battery performance.

Every aspect of ZenFone 3 Max’s design has been thoughtfully considered, from the balanced positioning of the display to the precise alignment of the retaining screws at the bottom. ZenFone 3 Max is premium design in every detail, and is available in three gorgeous colors to match the user’s unique style — Titanium Gray, Glacier Silver and Sand Gold.

For added security and convenience, ZenFone 3 Max has a fingerprint sensor that is conveniently positioned near the top of the rear panel, allowing the user’s index finger rest naturally upon it. The fingerprint sensor allows rapid locking or unlocking of the phone, and can also be used for authentication by other apps. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor.

Making enormous energy go further

Users can never have too much battery life — and that’s why ZenFone 3 Max includes two brilliant battery-extending technologies to squeeze even more power out of its 4100mAh high-density lithium-polymer cell. With this powerful battery and power-efficient processor, ZenFone Max allows extended use of the phone with up to 30 days of standby time, 20 hours of VoIP talk time on 3G, 87 hours of music playback and 15 hours of video playback.

Users also have access to five preset power-management modes — including a manual Custom mode — that enable easy management of battery use and energy conservation, so ZenFone 3 Max performs just the way they need.

l   Performance – Sets the CPU to highest performance and screen brightness to maximum. This mode is ideal for gaming or online video playback.

l   Normal – The default setting, this mode intelligently adjusts CPU performance and screen brightness to conserve battery power.

l   Power Saving – In addition to automatically adjusting CPU performance and screen brightness to conserve battery power, this mode also disables both mobile data and Wi-Fi when the device is asleep to save even more power. It then reconnects access when the screen is turned on again. This mode is great for sleeping as it stops all online notifications until the device is awake again.

l   Super Saving – This mode works a little like Power Saving mode but goes a step further to close all network functions except phone, SMS, and alarm to provide a longer standby time. This mode can extend ZenFone 3 Max’s standby time to an amazing 36 hours even with only 10% of the battery charge remaining.

l   Custom – Allows the user to customize all settings, such as CPU performance, brightness, and network functions.

A go-everywhere power bank

ZenFone 3 Max has more than enough battery power to allow it to double up as a power bank for charging other devices. Using the supplied USB on-the-go (OTG) cable, the ZenFone Max can charge other devices with one of two selectable modes: The default mode charges attached devices with a standard current of up to 0.5A, and the optional Rapid Reverse Charge capability turns off phone functions and allows ZenFone 3 Max to output a high-speed charging current of up to 1.5A. In this mode, ZenFone Max can still monitor charge levels and will not allow its own battery to drain below 30%.

Capture reality, fast and steady

ZenFone 3 Max’s 13MP PixelMaster camera has an f/2.2-aperture lens that captures beautiful, high-resolution photos with zero shutter lag.

PixelMaster is loaded with powerful camera modes to capture every precious moment. The industry-leading Backlight (Super HDR) mode lets users see clearly through daytime shadow, while Super Resolution captures multiple shots simultaneously for a single photograph with stunning 52MP detail. And ZenFone 3 Max’s Low Light mode takes clear and bright photos, even in poor lighting conditions.

Test conducted in 3G mode, with Wi-Fi, Bluetooth and data disabled. Calculation based on current-meter reading and typical battery capacity. Real-world performance will vary according to usage and environmental factors.

ASUS ZenFone 3 Max (ZC520TL) will be available now at retailer price $248.